This is my top tip for making your social media marketing easier. Build yourself a library of relevant content. This can include photos, graphics, video, sales copy and branding documents.
This is useful if you have a team, as everything is easily accessed. Content no longer exists on one person’s phone or computer. Having this centralised place for all things social, whether it’s a One Drive or shared network drive will make things easier.
Think about what content types would work well for your business.
Stories – story telling helps the audience understand more about you, helping them know and trust you
Video – a highly engaging form of content, this could be a product demonstration or talking to camera.
Value / Shareable content – be educational and informative. Showcase your knowledge.
Results/Testimonials – You are always going to say you are great, but testimonials prove it! Other people’s opinions and reviews are so powerful, make sure you are making the most of them.
Sales – don’t forget to ask for the sale, it shouldn’t be every post – maybe 20% of your posts.
You can use tools such as Canva.com
to create branded content.
Wherever possible I would also recommend a graphic designer and photographer to help build a professional branded library.
You can build this slowly over time, or by knowing what content you have planned coming up, can batch content to save time.