Scalability It's time for part 2 of our marketplace and eCommerce blogs! Today we are looking at the scalability of each platform. But firstly what do we mean by scalability and how does that help my business?
What is Scalability? So scalability is about how your business grows and if it not only has room to grow on but if it's on the right platform that allows for it to grow.
As you sell more or offer more services you will want to add more information you will wish to provide. To add these features and functions you will need to be on a platform that allows for this flexibility. As you grow your business must grow with you, so you are better off giving the business the room to grow than stifling it at an early stage. Grow your trustability as you grow your business.
Think of it like this: Your business generates more sales (product or service) - you are able to manage and provide more - The platform allows you to showcase this - the more sales you get the more traffic you get and noticeability of your products or service.
Marketplace A marketplace is good to get started but it does not leave you much room to grow. Why is this?
A market place doesn’t leave much room for you to give updates about what you are up to. You are on a platform that is crowded with people offering similar or even the same product and services with the same reach as you will be getting. UNLESS you are willing to pay a monthly fee to open up new features that can make you stand out and try to draw more traffic to you. Marketplaces are often a pay to win service.
The way your brand, products and information is displayed is within the platform's branding and is set to suit there are some workarounds on these but more often than not it's easier to just start again on another platform so in the long run costing more.
Ecommerce This platform gives you flexibility and the chance to add the details and services you need, there is no monthly fee for creating a new page with features you need!
Updates can be blog posts, new pages, products, images, banners there are so many options to really showcase and grow your business. You can also draw more traffic organically (for free) by doing these updates, a blog post that shows off what you can do, or an informative piece on a subject someone isn't sure about is going to get you some click thoughts and you may make a sale by showing off your expertise. Your voice is heard without having to pay extra for “premium” features.
Your branding, products and information can be shown as you want it to be shown, no restrictions, no limits to how the platform wants you to showcase yourself and your brand. Scale your business your way, not the way another platform tells you to.
Contact us today if you would like to learn more. Let’s get you scaling your business.